I was reading Chad’s blog this morning, and it reminded me of something, that a very well established marketer once told me.

Here is what he told me.  When you run an offer, don’t run it too narrowly ie. let’s say that you are trying to build a campaign for “green tea diet” – now, green tea, like many other  weight loss products is a fad, which sooner or later will be replaced by another new and better weight loss product.  So, when building that campaign, don’t just use keywords like “green tea” “green tea diet” “green tea weight loss” etc.  Go broader.  Attack the weight loss market, and not just green tea.  Try keywords such as “quick weight loss” “natural weight loss” etc.  You get the point.

One other thing I want to mention, 2 words, “Go International“.  Really.  I mean it.  Have you even looked at Canadian or UK markets for your niche?  You might wanna check it out. Ton of money there, and lesser competition.

Good Luck.

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