Math, cannot be learnt by reading. You have to practice math, you have to work the formulas, you have to work the equations, you have to work the problems.  Unless you are Einstein, I don’t believe that you can learn math just by reading the text book.  You have to practice it on paper.

I have learnt, that Affiliate Marketing is quite similar in that aspect.  I remember, before I really started doing affiliate marketing, I read umpteen ebooks, forums, and attended industry conventions.  Yes, I got knowlege about aff marketing, but that didn’t really teach me how to run it.  It showed me that these are different ways that you can do it, but never really showing me what to run.

When I first started, I would build campaigns, and would think, wow, I have done it by the book, and this has gotta work. Fail!  Each time I would do it by the book, and it would be too rigid for me to make changes.  However, when I built campaigns from scratch, without using someone else’s know how, I was successful.  Today, my most successful campaign is the one in which all the  keywords used to start the campaign were written using my head.  I did not use a tool to generate kws.  That made it easier for me to tweak and run the campaign in a more fluid way.  It was a bitch when I would use a keyword tool, and generate 1000s of kws, and then had to weed through them, and not really knowing if they would work or not.  This time, I put myself in the shoes of the consumer, and started with just 64 kws, and expanded on that once the campaign was running.

So, if you are reading this, trying to get into aff marketing, just go ahead and do it.  You will not know what works and what does not.  Test it yourself and use your head more than the tools.