Landing Pages. What Else Is New?
Posted on March 13th, 2008 by SOBI came across this post by Jeremy Palmer, founder of the Affiliate Classroom , via Uberaffiliate’s comment section. In the post Jeremy talks about the mistakes that affiliates make. Sorry, “Dangerous Mistakes Experienced Affiliates Make“. It is a very interesting post, and I really don’t feel terrible about the dumb shit that I have been doing with my campaigns, considering I am just a n00b. One part of the post really caught my attention, which is kind of along the lines of my previous post.
I had a merchant tell me that their current landing page was the top converter. They had done months of multi-variate tests and come to the conclusion they couldn’t move the needle any further. I decided to do my own landing page, bypassing theirs, and linked directly to the shopping cart - my conversions doubled.
So here is the thing. Rehashing my previous post. How many different ways can you really do a landing page. I did a simple search for “ringtones” and pretty much all the landing pages had the the same crap - enter your phone number and pick your carrier, with just different graphics. I think that the users will get banner blindness or should we say landing page blindness. How would it work if you did one of the following?:
- A landing page that was targeted to just a particular carrier - “Ringtones for AT&T“
- A landing page that was targeted to just a particular brand - “Ringtones for Motorola Phones“
- A landing page that was targeted (super targeted) to a specific phone model which is hot or newest - “Ringtones for Palm Centro” or “Ringtones for HTC Tilt” etc
Have any of you guys really done that kind of targeting? Would surely be interesting to find out.
edit// Just found out that you can do a link directly to the Artist though Thumbplay on Azoogle like this - ‘http://x.azjmp.com/1GmcC?sub=kristen&thpartist=kristen’ Ringtones By Ashley Alexandra Dupré aka Kristen of the Elliot Spitzer Fame
Kristen
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