Landing Pages - More Ways To Skin A (Cash) Cow

Posted on March 11th, 2008 by SOB    -->

You can find 100s of sites that will tell you what to do and what not to do with and on your landing page.  I was trying to come up with different ideas on “what else” to do with a landing page.  I am not talking just about sites telling you to make 1 page 1 offer, or 1 page multiple offers etc. What I am talking about is this - 1 product, but different ways to make the landing page, and then testing it out.

To keep up with the previous posts, lets say you are promoting “bluetooths”. Now, there are multiple ways that you can promote this:

1. A landing page where you pick top 5 bluetooths, and run a compare, review type offers.

2. A landing page where you pick a brand - for instance “Motorola” and promote 5 Motorola bluetooths. You can do this with other brands as well. And then run a compare, review type offers.

3. A landing page where you promote a single bluetooth - eg. Motorola h700 (the most popular one) and promoting your ppc campaign with a very targeted keyword of Motorola h700. I am assuming you would get a decent roi, since if a user is clicking on your “Buy Motorola H700″ ad, he is very likely looking to buy that headset.

4. A landing page where you give the user options on different types of bluetooths - headset, car, computer dongle, bluetooth printers, bluetooth phones etc. Not sure how this one would perform, since you are giving the user a gateway to other options, and the “ppc pundits” don’t like to promote is as such. However, this really opens up a whole new world to promote.

I have come up with these ideas, because I know a bit about the telecom stuff. But, I am sure there have got to be similar ways for other products also - you can try the same for Ringtones, scholarships, dating etc.

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