A/B Landing Page Split Testing

Posted on March 7th, 2008 by SOB    -->

Whaddaya know…I am now hip with the affiliate marketing lingo. Had no idea it was called A/B testing or Split testing until a month ago. Cool.

Anyways, if you have been following my journey into affiliate marketing, you and have read this, and this post, let me tell you about another important aspect that you won’t read in any affiliate marketing guide or school. You have to bullshit on your landing page. Yes, you really have to lay it thick. How do I know? Simple.

I had 2 landing pages made. Now here is the thing though. The field that I was promoting, is something I know quite a bit about. (it is bluetooths headsets… ssshhhh!)

Anyways, this was a compare site, and on the first landing page, I put up 5 headsets to compare. I listed them from the one I thought was really crappy to the one that I thought was the best. I put up ratings, short specs, and also a true blue review done by me, since I have used all of the headsets shown. Result - it sucked on conversion. I had awesome hits to the page, but 0 (that is a ZERO) conversions.

The other landing page that I had made, I only listed bluetooths that had a really high search rate. Not only that, but I also gave them ratings of not according to what I thought was the best, but what I knew was searched more. (Yeah I cheated, sue me ) I also listed the highest searched headset first, and the least searched one last. I gave my reviews, and other customer reviews (ahem!) for each headset. Result - extremely high conversion. I mean, it blew it out of the water.

I am gonna fix it even though it ain’t broke. Why? How else will I know what else works. I am doing this to test my ideas, limits and learn something new. I am going to turn the landing pages upside down, and see what happens.  I will keep you updated on the changes.

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