Ok, since I was just not gonna site back and take it (see previous post), I decided to scrap the whole campaign, which was done totally by the book, and redid it entirely, using just my head. Rewrote all the keywords and re-did all the ads. I didn’t use any tools for keywords generation, other than running it through Adwords tool. Just cleared my head, and wrote the keywords that I thought would be enticing.

I knew that the ads were really boring, thus no clicks. I did a search on Google, and found this little gem by Googlelady. Thank You Googlelady. I followed each idea to the tee, and added ads accordingly, and what do you know. My CTR went through the roof. My entire budget was used up in 3 hours. Damn!

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