Lesson 1 - It’s Not Your Keywords Dummy!
Posted on March 4th, 2008 by SOBAs most of you know that I was holding off going full throttle in putting into practice what I learnt at Affiliate Summit and Affiliate Classroom . I just could not take it anymore, and thought would give it a test run.
Here is what I did:
- Picked a market that I wanted to promote
- Since I was planning on a “compare offers” site, I picked the highest paying offers from Hydra Network , Incentaclick , and Rocketprofit. In total, I picked 6 offers.
- Built my landing page with the highest offer listed first and lowest one at the bottom.
- Added some unique articles and reviews about the products
- Added Privacy and About Us Page for SERPS
- Added a keywords campaign on Adwords and added 6 adgroups, and approximately 100 keywords in each
- I bidded quite high and got really good number of impressions
But, yes, but! Here is the problem. My CTR on the ads was terrible. And I mean extremely terrible.
So what is the lesson? You can attend any number of classes, or seminars, do everything by the book, but you better have an interesting Adwords Ad Copy! People were just not finding my Ads enticing enough to click. Btw, I have made some changes, and added call-to-action phrases like Buy, Get, Order etc. Let’s see if it helps.
If you gurus have any ideas, I am all ears.
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March 6th, 2008 at 7:58 pm
I am getting back into ppc and using some tactics from asw - just started tonight - lets see hwo I do =p - hopefully I dont waste a ton of money like I did in January
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